Designers have often wondered about the secret ingredient to make a website appealing. The combination of design and functionality is something every designer wishes to implement in a site. Many successful websites have one main secret ingredient, not every designer is aware about. That element is website interactivity.
What is Web Interactivity?
A simple example can illustrate this point. Picture this: 2 shopping stores are right next to each other. However, one attracts more customers than the other although both have the same goods. This is only because of one reason. The one shop that attracts more customers uses the concept of interaction with people. This is in terms of consumer suggestions, attractive offers, contests and displays. The whole scenario draws people as the overall environment makes a customer feel more comfortable.
In terms of web design, the concept can work in the same manner. The trick lies in a subtle use of web interactions to attract users and cause them to engage on a page.
Here, we can take another example. A radio button or hyperlinks are elements of a web interface. Contrast these with a 3Dimensional Cube or a 3Dimensional Flip Book, both being examples of interactivity. They are complete experiences of doing stuff that engages users with web pages whilst the user is going through the information displayed on the website. This is what makes these examples stand out. The use of interactivities woven very creatively with website content makes them successful in capturing user-attention.
How does one achieve website interactivity?
There are many elements that can be focused upon to achieve web interactivity that attracts users. The main subject of the website should be taken into consideration. This can give a clue as to the kind of interaction to be used. For example, a product website will have various categories on display. The range should be presented in an interactive manner rather than plain rows of products. A 3Dimensional Flip Book can be used to its advantage to showcase a range of products with the relevant information. A user gets engaged whilst flipping through the book.
The creation of these website interactivities requires time to be spent on technical details. However, in the recent times, designers can create these interactivities within minutes without any programming with rapid interactivity software that is available in the market.
Examples of great interactivity websites
Infinit Colours
This example shows the creative use of design and content. The design of the website is such that it engages users from the first moment itself. A user can change the background of the website. Besides, the menu is simple and hangs freely at the bottom area. It can even be dropped down if required. The color and layout used is clutter free. The text is neat without seeming too overpowering yet giving the message to be conveyed. The company is an advertising based company that conveys to users about the abundance of creativity.
Starbucks Coffee at Home
This brand sure does know how to impress its users with loads of creativity that is used generously on its site! A user can simply know the kind of coffee taste he/she is more suited to by taking a simple Find my Perfect Coffee quiz. It makes browsing the site fun and interactive. A user can view the different types of coffee available by moving the cursor over the coffee packets as shown in the image.
Square Circle
This creative agency does know how to connect with its users. Prospective clients are bound to be impressed with the way the site engages the users; one needs to pan through the page and zoom in to view details. 
Roth Aniko
This artist manages to display the portfolio in an interactive manner. In this website, users can find a good balance of color, layout along with the interesting presentation of information that engages users. 
Harry Potter
Harry Potter lovers will surely love this interactive site which has used interesting elements for display. The picture gallery is used in an interesting way with the pictures revolving around the main figure as shown in the image.
Cathy Beck Communication
The home page of this website involves little interaction. But as a user clicks on the tabs, the layout unfolds into an interesting layout with a zoom panel in the corner; a user can zoom in and out and is engaged on the site!
Magnivate Interactive Boutique Agency
This creative agency has used a unique approach on their site. The site has a cartoon character which takes a user through the various segments in a very interactive way. 
Data Fisher
The company information is presented through an interactive 3Dimensional book. This book has a very creative mix of visuals and company information, the combination of which makes the content very readable!
Mercedes A-to-S
This site is one of the perfect examples of a creative and intelligent use of interactivities. The various features of the Mercedes car are explained through a very intelligent use of Flash. The quality of leather can actually be ‘felt’ once the cursor is clicked and dragged over the surface as shown in the image. 
Nokia 3110 Evolve
This Nokia website has a very interesting and engaging interaction, where in a user can move the cursor over the mobile phones and the entire angle of the phone changes. 
In the same website, a click on the phone enlarges it, as shown in the image. The phone can be viewed in a 3Dimensional way which definitely appears more interesting as compared to a display of images. 
Aparte Graphique
The website has a great combination of interactivity. There is a cartoon character along with an engaging way of presentation of information. 
Monoface
This creative agency knows how to display its creativity rather than talk about it! The main image can be played around with, by changing the facial features to try many funny combinations! 
Unfortunate Events movie
This popular movie needs no introduction as it is full of creative effects. The website is created on the same lines; users can move the cursor over the elements to know details. These are shown in a very creative fashion keeping in mind the concept of the movie. 
Website interactivity thus forms to be a very important ingredient for web design. Has this idea made you have a second glance at your website? I would love to hear your response about website interactivity.
